In our second year of this report, we return to the conversation with new data and insights into how consumers interact with and think about the email messages they receive. This year, we also asked in-depth questions around how consumers think about privacy and security.
Email continues its rule as the preferred channel from teens to baby boomers!
How well do you really know your customers? Sure, you know how they behave on your digital channels thanks to rich analytics, but when they’re not shopping with you, do you really understand how they consume information?
We asked 1,200 consumers, from teens to baby boomers, living all over the United States. You’ll see the details behind:
Their answers — and our analysis and advice — are here in this report for you.
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