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Email and the Age of First Person Marketing
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"Email and the Age of First Person Marketing"
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Our new Zoom-in report in partnership with ClickZ Intelligence aims to uncover the key trends in email marketing, the extension of email beyond just a promotional vehicle as well as enable you to assess whether your email provider is truly helping you to fulfill your marketing potential in this new era.

Companies are making massive changes to align with the consumer! Email still delivers the highest ROI of any direct marketing channel. In recent years, it has exceeded its mandate beyond just being a promotional vehicle and has transformed itself into being the identification of the consumer.

But for it to be effective, it must be done right.

The report looks at:

  • How the average consumer manages their email account
  • Why email addresses are still the foundation of online identity
  • How segmentation and automation have changed email marketing forever
  • Know when it's time for you to consider a new Email Service Provider
  • Tactics for future-proofing your email marketing strategy


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