Mortgage loan originators are racing to qualify inbound prospects with the greatest likelihood of conversion. But, they often run into costly speedbumps in the form of missing, false and inaccurate data.
Lead quality is a major issue for marketers across industries. Mortgage originators and lead generators alike are discovering the value of teaming with consumer identity management partners to instantly validate inbound lead information the moment an inbound interaction occurs. By doing so, lenders are able to dramatically increase speed to lead and speed to dial. This is especially critical as competition grows fierce for high-quality mortgage leads.
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