Infutor’s latest infographic explores how data breakage is costing your business and provides strategies to help you achieve the marketing results you desire.
Your consumer identity data drives a large portion of your marketing efforts such as personalization, targeting and segmentation. And, your business likely ingests identity data from a variety of touch points, which may include consumers filling out online forms, placing inbound phone calls to your customer contact center or transacting at a brick-and-mortar location. But, the information you receive from consumers is often incomplete, inaccurate or both. This is the source of ROI-damaging data breakage.
This infographic will provide insight into the negative impact data breakage has on your business and how partnering with the experts in Consumer Identity Management to address those issues can quickly improve marketing results.
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