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Do Your Prospects and Customers Suffer from an Identity Crisis?
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"Do Your Prospects and Customers Suffer from an Identity Crisis?"
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Customers drive the growth of your company -- they are the lifeblood that keeps your business moving forward -- they also have an identity crisis. Quite simply, most of the time YOU DON’T KNOW WHO THEY ARE.

The identity of these incoming prospects is defined by the data they give you — often just a single piece of information like a phone number or email — and whatever other data you have for them. Inevitably, some of that data is wrong, incomplete, or out of date.

The issues from this incomplete or incorrect data play out in three different fails:

  • You think they’re someone they’re not. Your leads are not who they claim to be, or who you think they are. Or they’re not as well qualified as you think.
  • You can’t reach them. You don’t have accurate or complete contact information, or the information you do have applies to a channel they don’t regularly use.
  • You think they want something they don’t. Your leads have different interests and needs than you think they do.

Read on to learn what to do about it!


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