Infutor’s latest tip sheet reveals key insights into how a third-party data provider can help your business master the art of data science.
Analytics and modeling require a foundation of core consumer identity data, such as name, address, phone and email. But with the sheer amount of information coming from a variety of touch points into multiple siloed databases within one company, the ability to predict future behaviors and purchases becomes severely hindered.
At no point in time is the identity you gather from your organization’s touchpoints completely accurate. By implementing an identity resolution strategy, you can begin breaking down barriers to complete, normalize, continuously update and link varied forms of identities.
Download our tip sheet for key insights into how an identity resolution partner can provide data that’s ready to support your strategy and enhance your predictive potential further.
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