Consumer identity data breakage can occur at almost every point in the life of your data -- from creation to ingestion, to transfers from one system to another, to data aging over time.
Knowing who your customers are is at the center of most marketing initiatives, and your consumer identity data drives a significant portion of those strategies. But, if a large percentage of that contact information is unusable, your marketing returns suffer. This is the source of ROI-damaging data breakage.
Breakage reduces scale and limits personalization in data-driven marketing. It affects every enterprise, even those that are diligent in collecting consumer data at every touchpoint. Download the full white paper to learn the causes of data breakage and what you can do to address the damage and maximize your marketing returns.
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