German pet food manufacturer JOSERA engages geomarketing expert locr for an innovative marketing campaign.
JOSERA is a well-known pet food manufacturer based in northern Bavaria, Germany. Since 2014, JOSERA has used an innovative multi-channel program to drive retail traffic, increase sales and create more brand awareness. JOSERA feeds website visitor data to geomarketing expert locr, who create personalized maps that are printed and sent out together with welcome packs to introduce new customers to the brand and direct them to a choice of local retail outlets.
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