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Personalized Covers Promote Local Paper Merchants
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This one-off project not only created great engagement with magazine readers but also demonstrated how printing industry vendors can highlight their unique selling proposition in a creative way.

For the June edition of Print Solutions, publisher Earth Island wanted to show their readership what’s possible with digital print and variable data. To reach beyond the normal forms of personalization, they turned to locr for geomarketing solutions. This one-off project not only created great engagement with magazine readers but also demonstrated how printing industry vendors can highlight their unique selling proposition in a creative way.


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