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Telling the Story of a New Location with Personalized Direct Mail
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"Telling the Story of a New Location with Personalized Direct Mail"

To tell the story of a new McNellie’s Restaurant, TPSi combined the power of printed communications and locr geomarketing solutions for a direct mail campaign.

McNellie’s, a Tulsa-based restaurant chain wanted to increase footfall and drive traffic to their new City South location. They engaged the local marketing agency TPSi to create a campaign that would generate awareness and encourage people to visit the new restaurant. To tell the story of the new location TPSi turned to locr for geomarketing solutions. The direct mail campaign achieved the highest response rate in 35 years of operations.

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