It might be to simply expand the potential market, to gain market share quickly before someone else copies your success, or to support your customers' operations in other countries - entering foreign markets can be an opportunity to diversify operations and to tap into new sources of talent and raw materials.
But international expansion comes with some very specific challenges, not least cultural differences, language barriers, regulatory differences and competition from home-grown players in a new region.
Read our guide to learn:
Offered Free by: NetSuite Inc.
See All Resources from: NetSuite Inc.