Is your agency struggling to help clients reach their B2B marketing targets?
No surprise—these buyers can be hard to find online. The obstacle is the lack of reach with business email addresses. Much of business buyers’ digital activity is simply not connected to their business persona and email address. So if you are trying to use digital channels like social media and display advertising, where B2B’ers are connected through their personal emails—you’ll only reach a small fraction of your target universe.
But help is on the way. New tools are coming available to give marketers significantly broader reach into their business targets, by matching the business record with the consumer persona. With your business target records enhanced with consumer data, you instantly gain broader reach. Download this guide to learn more.
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