Online marketing in higher education is uniquely challenging. Not only do you need a steady flow of applicants, but you also need qualified applicants to keep your graduation rate up.
And it all needs to happen within the confines of a tight budget. However, by targeting the right people, communicating across the right channels, and using proven marketing techniques you can accomplish all three. This whitepaper will help you craft an online marketing plan that simultaneously meets your budget needs and fulfills your marketing goals.
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