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Creative Strategies for VDP
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"Creative Strategies for VDP"
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Data segmentation is the key to effective variable data printing and imaging -- and VDP is the key to getting your customers’ attention. Chances are you’ve got all the data you need for an effective campaign, but let’s talk specifics.

Suppose you’ve got a conference to promote and the goal is to increase participation (come to think of it, isn’t that always the goal?). And suppose you’d like to test a new direct mail package against the control. I’m thinking you need a way to introduce more engaging, relevant, personalized content into the control. I’m thinking color variable data printing.

Challenge is: Where's the list? Variable data printing enables us to grab attention by reflecting such specifics as each prospective attendee’s organization or professional background-in other words, geographic and attendee sector data. These details can help us create variable images, personalized salutations, copy, captions and pre-filled forms with contact information. If you think you don’t have data, consider segmenting your list by information that is almost certainly in your database.


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