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Order! Order! A Guide to Writing an Effective Order Form
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"Order! Order! A Guide to Writing an Effective Order Form"
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The order form is the place where the reader actually signs on the dotted line and makes a commitment.

A direct mail package can breakdown into the following components:

  • the envelope promises a benefit or piques the reader's curiosity;
  • the letter packs an emotional wallop and calls for action;
  • the flyer provides detailed product information;
  • the lift piece builds credibility; and
  • the order form is where the rubber really hits the road.

You see, the order form is the place where the reader actually signs on the dotted line and makes a commitment. Whether you're asking the prospect to order the product and pay with a credit card number, request a free white paper, register for a Webinar, or act in any way, it's important to handle all the details of the order form properly. Here are 10 ways to make sure that your order form (whether printed on paper or posted on a website) is a winner.


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