In a mailbox that’s a little less crowded than just a few years ago, there’s still a daunting task at hand: how to stand out to the prospective customer or donor.
Even with a full battery of exciting tools at your disposal — like 4-color, variable data printing (VDP) or extra windows to tease the offer inside, just to name a few — the good ol’ envelope is still just an envelope. That is, except when it isn’t — and I’m not talking about a self-mailer.
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