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The Missing Link to Successful Direct Mail: The Creative Brief
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"The Missing Link to Successful Direct Mail: The Creative Brief"
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Nothing causes the creative team more stress than clients who never seem happy with the creative work.

Without advance agreement on a well-prepared creative brief by both the creative group and the client, the creative team must work in a vacuum. This sets up the creative project for failure. How can you avoid this nightmare? Prepare a written creative brief — the missing link for successful creative development.


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