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The Shape of the Offer: Efficient (and Postage-Friendly) Design
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"The Shape of the Offer: Efficient (and Postage-Friendly) Design"
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Direct mail cost-cutting may be a priority for many marketing budgets, and there are three basic ways to do it: more efficient direct mail piece design, reducing mail volume and maximizing postage discounts.

Here are some things to consider when trying to dial in on that first opportunity and optimize your mail piece design.

There are three basic shapes of mail in the U.S.: letter-size pieces, flat-size pieces and parcels. When it comes to campaign success, less expensive is not always the most profitable.


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