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11 Questions That Make Direct Mail Pay for Itself
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"11 Questions That Make Direct Mail Pay for Itself"
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Just like any aspect of your business -- whether it’s financial, marketing, developing a new product or hiring a sales staff -- your direct mail needs to have a plan.

This especially holds true in marketing: You are investing your hard earned money (or the owner of your company’s money), and you need to get a return on this investment. Here are some of the things you need to look at to have the highest potential for success. Let’s look at each of these individually.


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