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3 Directives for Increasing Direct Mail Response
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"3 Directives for Increasing Direct Mail Response"
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What makes direct mail work?

Some argue that the answers lie entirely with tactics — that one killer word on an envelope will make it pull response, while a variation on that word may cause failure. Perhaps, but after 40 years of working with and learning from an army of smart professionals, I know there are theories that explain direct mail success, too. Direct response works when there’s an unfettered connection with the prospect.


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