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5 Tactics for Designing Magalog Mailers
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"5 Tactics for Designing Magalog Mailers"
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Magalog formats combine editorial snippets with marketing tactics and mimic a magazine’s or newsletter’s layout to convert potential subscribers.

A direct mail package offering a publication or information-based product is most persuasive when it’s infused with the publication’s look, feel and content. Magalog formats combine editorial snippets with marketing tactics and mimic a magazine’s or newsletter’s layout to convert potential subscribers.

While magalogs are used mostly by publishers and B-to-B marketers, other sectors marketing information-based products may want to give the format a test. To get the most out of this approach, consider these tactics from two magalog experts.


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