Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on TradePub.com for readers like you. LEARN MORE
7 Ways to Get Your Envelopes Opened
Request Your Free Tips and Tricks Guide Now:

"7 Ways to Get Your Envelopes Opened"
Request

No letter can persuade, convince or sell if it doesn't get read.

That's why, in direct mail, the very first job of the copywriter is to get your envelope opened. I have no illusions that this is an easy task. All I have to do is think about how I open my own mail to realize how quickly a potential profit-builder can turn into junk.

When I go through my mail I become a kind of Las Vegas blackjack dealer, dealing the letters onto appropriate piles. The magazines go here, the bills go there, the personal letters get read immediately, and, of course, I check out the endless solicitations and offers, deciding which make the sale and which become junk mail. Here's my method for deciding what gets thrown away.


Offered Free by: Target Marketing
See All Resources from: Target Marketing

Request

Recommended for Professionals Like You:

Thank you

This download should complete shortly. If the resource doesn't automatically download, please, click here.

Thank you

This download should complete shortly. If the resource doesn't automatically download, please, click here.

Thank you

This download should complete shortly. If the resource doesn't automatically download, please, click here.