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A Primer on Magalogs
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"A Primer on Magalogs"
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If you took all the elements of a typical 6 x 9 direct mail package and re-assembled them in a different, self-contained format, you’d have today’s magalog -- or slim jim as it’s known in the industry.

Measuring 10 inches tall by 6 inches wide, the slim jim combines all the components of a 6 x 9 outer, letter, brochure, lift note, order card, and in some cases a BRE, into a saddle-stitched booklet-type format with up to 36 pages of copy and photos.

So why a magalog? Because they work! Many of my controls are magalogs/slim jims. And I recommend them as often as possible.


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