Find more email success by challenging these fallacies.
Though several communication tools have tried to supplant it, email is still the number one way that most business professionals communicate: of the 205.6 billion emails that are sent every day, over 112 billion are business correspondence. Its continued popularity also makes email one of the best ways to market an offering to potential buyers.
Like any popular tool that’s been around for a while, there are many misunderstandings and falsehoods surrounding email, especially in a marketing context. Here are ten of the most frequently cited myths about email marketing and the truth about each one.
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